
JetBlue and Starwood Preferred Guest have launched new ways to earn freebies, both involving new mobile “check in” services. Now, a few taps on your smartphone screen when you check in for a flight or a hotel stay will net you 100 TrueBlue points or 250 Starwood points. It’s not an instant free flight or suite, of course, but the bonuses are extras that can add up: rooms at Starwood start at 2,000 points and free one-way flights start at 5,000.
At Starwood, the brand is collaborating with Foursquare, a service we highlighted in our May issue. After linking your Foursquare and Starwood Preferred Guest accounts online, guests automatically get 250 points when they check in (on Foursquare) while checking in (at any Starwood hotel). It’s as simple as that, and the offer runs through July.
At JetBlue, the partnership is with Facebook Places, a similar service to Foursquare or Gowalla. Originally launched in January, the pot has now been sweetened, giving fliers that check in 100 points for each JetBlue airport you visit. In other words, it’s possible to rack up 400 points on a single round trip. To get the free miles, and then simply check in during your trip. An additional bonus: If you carry the JetBlue Amex card, you’ll get 300rather than 100points per check in.
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June 21st, 2011
Ellie Llewelyn
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